C360Health.com scammers Ian Mitchell, Dan Bensimon and Ayyappan Subbiah
This is a story of a fake patent and a fake product, sold under fake claims.
It's 2014. Two years after we were the first company to produce and sell C60 in Olive oil, restaurant owners Ayyappan Subbiah and Ian Mitchell from Bartlesville got the idea to copy our product - but they didn't have the money to buy C60, the oil and the mixers so they applied for a grant - which they received:
While trying to break into the the C60 business, they kept running their restaurants. Ian Mitchell's registered address at 116 SW Frank Phillips Blvd still is a diner (image from Google street view):
Ayyappan Subbiah, a recent emigree from India, ran an Indian restaurant. We added the photos to show his transformation from curry cook to "Life Sciences Entrepreneur". Instead of cooking curries, he now cooks up fairy tales, the books and C60 in oil:
In spite of the generous grant of $10,000, our intrepid couple were unsuccessful. Until Daniel David Bensimon (Dan Bensimon) appeared on the scene:
Mr. Bensimon, a dual citizen of Israel and the US, has been involved in numerous dubious companies and bankruptcies. On LinkedIn, he listed amongst his expertise Facebook & Twitter spamming and content ripping (Copyright violation):
After Daniel David Bensimon became their business partner (https://www.corporationwiki.com/p/2fmdt6/ian-mitchell), the typical "Internet Marketing" sleazeball tricks were used to push people to purchase. Dan Bensimon brought in the dough to register a fake patent. LivePet, LLC managed to obtain a completely useless patent for essentially "Stirring or sonication of chemicals into warmed-up oils to make them dissolve easier":
Of course they did not invent stirring or ultrasound to let C60 dissolve into oil or any substance into oil or other solvent for that matter, so due to rather obvious Prior Art, their patent is null and void. The USPTO easily grants patents because it's good business for them but most patents won't stand up to scrutiny or challenge and in LivePet's case the intention apparently was a "Vanity patent" to provide credibility to their online store, where they falsely claim to sell C60 in oil with a higher concentration than the other vendors.
Their startup did not start smoothly. They received money but neither shipped nor responded, when contacted about that:
The c360health.com scam: They lie about their "highest C60 concentration"
To use terms familiar to our cook duo and not-that-kosher eater of food in ample amounts: "Where's the Meat-and-Potatoes?"
These individuals are scammers in more ways than one.
They lie about having a much greater concentration of C60 than their competitors:
We enlarged the relevant nonsense claim:
Their highest concentration (which they call "density") C60 in oil is according to https://c360health.com/densities-of-lipofullerenes 95.2 mg / 118 ml = 0.8 mg/ml. So each milliliter of their "strongest" olive oil contains 0.8 mg of fullerene C60.
But.. Our C60-EVOO contains 40 mg per 50 ml, which is 40 / 50 = 0.8 mg/ml. Exactly the same concentration!
And in spite of their boasting of having "patented technology to achieve the highest concentration of C60 fullerenes", most of their C60 olive oil bottles contain LESS concentrated C60 than competing products! And their bottles that DO contain 0.8 mg/ml sell for THREE-FIGURE prices!
The most worrying aspect of their claim of increased "density" is that it's only possible to dissolve more C60 into the oil by heating up the oil. And we all know what happens when you heat up vegetable oils: Carcinogenic substances form. Their patent alludes to "cooking" the oil: It mentions temperatures of 45 degrees C (113 Fahrenheit) but do you trust them to stop at that temperature? It's indeed possible to achieve 50% more solubility, if you heat up the oil to above the boiling point of water. Experienced cooks as they are, they may be using aluminum pressure cookers with magnetic stirrers. But there is no evidence for their claim of 50% more than the standard and even if it would be true, what stops you from simply taking 50% more drops per day and buy from a more trustworthy company? We're talking about tiny quantities anyway. Does 20 vs. 30 drops really matter? It all comes from the same pipette. It's not that they're cheaper than the other vendors, milligram-for-milligram! They're trying to make it seem that their product, because it's "more concentrated" somehow "cures your ailments better". "densities" (concentrations) don't work that way. If something is 50% less concentrated, you simply take 50% more of it to achieve the same effect. But of course, since their claims of 1.2 mg/ml C60 is a lie, you will neither see it on their product label, nor in their ingredient list, nor in any test results.
The real scam is claiming their "special" product cures many ailments
They're guilty of selling unlicensed medicines so they're an illegal Internet Pharmacy. They falsely claim on their site that their Lipofullerenes do the following:
- Increase muscle definition
- Revive hair growth
- Enhance your natural beauty
- Heals severe arthritis, pain and inflammation
- Increases energy
- Gives you the bloodwork of a 35-year-old at 70 years old
- "Balances" the immune system
- Relieves joint pain
The FDA states that according to US Law, any substance marketed as being able to alleviate a medical condition is per definition a medicine. C60 has not been licensed as a medicine so selling it under the pretext that it can heal severe arthritis, pain and inflammation is an offense, aggravated by the fact that these video-testimonials are not by real customers but by models from a marketing agency.
C60 in olive oil has been proven to prevent the formation of neoplasms in rats (Cancer) and nearly doubled their life span. That's all it has even been proven to do - as well as protecting against liver damage from certain chemicals. Selling it under false claims, using fake testimonials of curing a plethora of ailments is predatory and illegal.